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You may also pitch story ideas to members of the media that include interesting angles that showcase you or your business.
#EXPANDING CLIENT BASE FREE#
There are free websites where you may connect with journalists looking for expert interviews for stories. Make yourself accessible to local media producers and online content creators who may cover stories related to your industry or where you may be able to act as a subject matter expert. You don’t have to hire an expensive public relations firm to get media coverage. If you serve a local community, other local business owners may be enthusiastic about working together. Getting to know others in your industry and similar industries may lead to relationships that lead to partnerships.
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For example, a small business owner who builds websites may partner with graphic designers and video editors who offer complementary services. Partnering with other businesses that serve the same customer base as you may offer a win-win opportunity to grow your businesses. You may also run highly targeted advertising campaigns online through search engines and social media websites. You may advertise through traditional media outlets, including local radio, TV, or newspapers. They are likely among your biggest supporters! Networking doesn’t always lead to finding clients with instant results, but it may be a consistent source of new leads over time.Īdvertising is a well-known method of building brand awareness. You may easily grow your network through small business organizations like your local chamber of commerce or online apps where you meet and connect with other business owners.ĭon’t be bashful in letting your friends and acquaintances know you are trying to grow your business. Fellow business owners, members of your religious community, and other parents on your kid’s hockey team are all a part of your network. Small business owners likely know a wide range of people throughout their community. Your happy customers are a great source of new customers, so work to always deliver an excellent customer experience. If you’ve ever bought a home with a real estate agent, you’ve probably been the recipient of letters, postcards, and emails encouraging you to remember them if you’re moving and that they would love to take your referrals.Īny business may use the same strategy, though the best outreach methods vary by business type.
#EXPANDING CLIENT BASE HOW TO#
From tried and true strategies like networking to newer types of online and mobile advertising, here are nine effective strategies for business owners who want to know how to find potential clients. In the modern age, there are many effective ways to expand your client base.
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Repeat business is vital in some industries, but no matter what service or product your business sells, attracting new clients is essential for business growth.